# BeeBigger — Full Context > BeeBigger is a Prague-based social media marketing agency specializing in hospitality, nightlife, tourism, and experience businesses. We offer content creation, social media management, Meta advertising, Google Business optimization, and brand strategy for restaurants, bars, clubs, hostels, hotels, and tour operators across Prague, the Czech Republic, and Europe. ## What We Do BeeBigger provides social media marketing services exclusively for the hospitality and tourism industry. Our focus areas include restaurants, bars, clubs, hostels, hotels, tourism companies, experience businesses, and cafes in Prague, across the Czech Republic, and throughout Europe. Our core services include social media management (Instagram, Facebook, TikTok), content creation (photography direction, Reels, Stories), Meta advertising (Facebook and Instagram ads), Google Business Profile optimization, brand strategy, and community management. We work with both Czech-speaking local audiences and international tourists visiting Prague, creating bilingual content strategies where needed. ## Location & Service Area BeeBigger is based in Prague, Czech Republic. Our service area covers Prague, the Czech Republic, and Europe. We work with hospitality businesses across the continent, with particular strength in Central and Western Europe. We understand the Prague hospitality market deeply, including seasonal tourism patterns, local competition, and the balance between local and tourist audiences. Address: Varsavska 715/36, Prague, Czech Republic. ## Target Clients Our ideal clients are hospitality and tourism businesses that want to grow their social media presence and attract more customers. This includes: restaurants and cafes looking to attract tourists and locals, bars and clubs promoting events and nightlife, hotels and hostels wanting to drive direct bookings, tour operators and experience providers (escape rooms, cooking classes, pub crawls), and tourism companies targeting visitors to Prague. ## Service Details ### Social Media Management Full-service management of Instagram, Facebook, and TikTok accounts. Includes content strategy, content calendar, post creation and scheduling, community management (responding to comments and DMs), hashtag strategy, and monthly reporting. ### Instagram Marketing Specialized Instagram growth strategies for hospitality brands. Includes Reels production and strategy, Story templates, hashtag research, engagement campaigns, influencer collaboration strategy, and Instagram bio optimization for conversions. ### Meta Advertising Facebook and Instagram advertising campaigns designed for hospitality businesses. Includes audience targeting for tourists and locals, ad creative production, campaign management, A/B testing, retargeting, and performance reporting. ### Google Business Optimization Google Business Profile setup and ongoing optimization. Includes profile completion, photo optimization, review management and response strategy, Google Posts, Q&A management, and local SEO recommendations. ### Content Creation Direction and production of social media content including food and drink photography guidance, venue atmosphere shots, event coverage, behind-the-scenes content, user-generated content strategy, and short-form video (Reels and TikTok). ## Languages BeeBigger operates in English and Czech. Our website is available in both languages. We create social media content in English, Czech, or bilingual formats depending on the client's target audience. English site: https://beebigger.com/ Czech site: https://beebigger.com/cs/ ## Key Pages - Homepage: https://beebigger.com/ - Social Media Management: https://beebigger.com/prague-smm-agency/ - Instagram Marketing: https://beebigger.com/instagram-marketing-prague/ - Restaurant Marketing: https://beebigger.com/restaurant-marketing-prague/ - Bar & Nightlife Marketing: https://beebigger.com/bar-nightlife-marketing-prague/ - Tourism Marketing: https://beebigger.com/tourism-marketing-prague/ - Hotel Marketing: https://beebigger.com/hotel-marketing-prague/ - Google Business Optimization: https://beebigger.com/google-business-optimisation-prague/ - Experience & Tour Marketing: https://beebigger.com/experience-tour-marketing-prague/ - Pricing: https://beebigger.com/smm-pricing-packages/ - FAQ: https://beebigger.com/smm-faq/ - About: https://beebigger.com/about/ - Contact: https://beebigger.com/contact-us/ - Blog: https://beebigger.com/blog/ ## Contact Website: https://beebigger.com/contact-us/ Location: Prague, Czech Republic --- ## Blog Post: Why Your Restaurant's Instagram Isn't Filling Tables (And How to Fix It in 2026) URL: https://beebigger.com/blog/instagram-marketing-restaurants-prague-2026/ Published: 2026-04-18 Category: Instagram Marketing Read time: 9 min You post three times a week. The photos look decent. You even started doing Reels. And yet, when the host opens the booking system on a Tuesday morning, the diary is mostly empty. If that sounds familiar, you are not alone. Average engagement on restaurant Instagram accounts sat around 1.65% at the start of 2026, and overall Instagram engagement has dropped from 3.2% in 2022 to roughly 2.4% today. The platform is more crowded, the algorithm rewards different things, and most restaurant accounts are still posting like it is 2021. This is the part nobody wants to hear: the issue is almost never your food. It is your account behaviour. ### What Instagram is actually rewarding right now In 2026 the algorithm cares about three things above everything else: watch time, replies in the comments, and saves. Likes are basically wallpaper. If your Reel does not hold someone for at least 60 to 70 percent of its length, it dies in the first hour. If your last 20 posts had no real conversation in the comments, your reach gets quietly throttled. ### The 7 reasons your IG isn't driving bookings 1. You are posting for other marketers, not customers. Pretty alone is not enough. Ask "would a friend send this to another friend who is hungry?" 2. Your Reels die in the first 60 minutes. Open with the most visually interesting moment. On-screen text in frame one. Hook (1s), payoff (3-5s), context (3-5s), CTA overlay (last second). 8-15s total. 3. There is no clear path from feed to table. Pick one bio action (booking link). Connect OpenTable, TheFork, Resy or SevenRooms directly to your IG profile. Lift of 20-40% in the first month is common. 4. You stopped replying. Reply to every comment for the first two hours. Daily 15-minute "Instagram desk shift" for one team member. 5. The algorithm changed, your strategy did not. Carousels outperform static posts. Reels under 15s win. Original audio over trending sounds. 6. Your feed looks like a menu, not a place. Aim for 40% atmosphere & people, 30% food in context, 20% behind the scenes, 10% offers. 7. There is no owner voice. The owner or chef on camera once a week beats fully produced content. ### A weekly rhythm that works - Sunday evening (15 min): plan the week. - Tuesday and Friday: post one Reel each. - Wednesday: one carousel. - Daily: 3-5 Stories, 15 min replying to every comment and DM. ### Benchmarks for a healthy account in 2026 - Engagement rate: 4 to 6% - 5,000 to 20,000 plays per Reel for a 5,000 follower account - 20 to 50 saves per Reel from local accounts - 15 to 40 booking-related DMs per week ### Want a free audit? DM @beebigger on Instagram or email hello@beebigger.com with your handle. We will reply with three specific things you can fix this week.